Skip to main content

Please enter a keyword and click the arrow to search the site

Finance for Entrepreneurial Companies: Financing Instruments - Technical Note (Spanish)

Subject

Finance, Marketing

Authors / Editors

Mullins J;Johnson R M;Pesenti S

Biographies

Publication Year

2023

Abstract

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes

Topic List

Entrepreneurship

LBS Case Number

TCN-21-001_ES

Location

International

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox