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Finance for Entrepreneurial Companies: Financing Instruments - Technical Note (Spanish)

Subject

Finance, Marketing

Authors / Editors

Mullins J;Johnson R M;Pesenti S

Biographies

Publication Year

2023

Abstract

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes

Topic List

Entrepreneurship

LBS Case Number

TCN-21-001_ES

Location

International

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

No


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