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Field experiments

Subject

Marketing

Publishing details

in: Hanssens, D M & Mizik, N., Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Cheltenham: Edward Elgar. Feb 2018

Authors / Editors

Lambrecht A;Tucker C E

Biographies

Publication Year

2018

Abstract

Chapter 2

Available on ECCH

No


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