Feedr (B)
Subject
Finance, Strategy and Entrepreneurship
Authors / Editors
Dushnitsky G; Larin K
Biographies
Publication Year
2022
Abstract
The case describes the journey of Riya Grover and Lyz Swanton (MBAs from HBS and LBS respectively) who launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr introduced a sustainable solution offering nutritionally healthy food by leveraging technology to drive personalisation in choice and scale. In Part B, we meet the founders as they set out to fundraise a second round. Feedr leveraged the ‘funding buffet’ by raising capital from a mix of investors; raising an investment through an equity crowdfunding campaign and completing the round with an institutional investor, the VC fund Episode 1. The case concludes with the sale of Feedr to a strategic buyer. It describes a process that started as a prospective investment from a corporate VC and ended in an outright acquisition.
Topic List
Entrepreneurship
Industry
Catering; E-commerce
LBS Case Number
CS-21-006
Location
Europe; United Kingdom
Publication Notes
Publication Research Centre
Institute of Finance and Accounting
Available on ECCH
No
