Explanatory and predicitive models of consumer behavior
Subject
Marketing
Publishing details
in Eliashberg J and Lilien G eds., Marketing models in management: handbook in operations research and management science series. Vol. 2, p 27-82, North Holland, 1993
Publication Year
1993
Publication Notes
Reviewed in International Journal of Research and Marketing 1997 Vol 14 p 88-92. Revised and translated into Japanese.
Available on ECCH
No
