Ethics and target marketing: the role of product harm and consumer vulnerability
Journal
Journal of Marketing
Subject
Marketing
Publishing details
Journal of Marketing 1997 Jul Vol 61:3 p 1-20
Publication Year
1997
Available on ECCH
No
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Journal
Journal of Marketing
Subject
Marketing
Publishing details
Journal of Marketing 1997 Jul Vol 61:3 p 1-20
Publication Year
1997
Available on ECCH
No