Enel SpA: A Traditional Utility Embraces the Digital Revolution
Subject
Strategy and Entrepreneurship
Authors / Editors
Birkinshaw J; Mark K
Biographies
Publication Year
2020
Abstract
The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europe’s largest utilities, providing electricity to 71 million customers across Europe and South America. It is also an impressive success story. At the time the case is set (June 2020), its market cap of Euros 75 billion was far higher than that of its competitors, thanks in large part to Starace’s push into renewable energy and digital technologies.
Topic List
Digital strategy, Digital transformation, Technological innovation
Industry
Technology; Utilities
LBS Case Number
CS-20-008
Location
Italy
Publication Notes
Available on ECCH
No
