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Enel SpA: A Traditional Utility Embraces the Digital Revolution

Subject

Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;Mark K

Publication Year

2020

Abstract

The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europe’s largest utilities, providing electricity to 71 million customers across Europe and South America. It is also an impressive success story. At the time the case is set (June 2020), its market cap of Euros 75 billion was far higher than that of its competitors, thanks in large part to Starace’s push into renewable energy and digital technologies.

Topic List

Digital strategy, Digital transformation, Technological innovation

Industry

Technology; Utilities

LBS Case Number

CS-20-008

Location

Italy

Available on ECCH

No


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