Employee-based brand equity: why firms with strong brands pay their executives less | London Business School

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Employee-based brand equity: why firms with strong brands pay their executives less

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2014 Vol 51:6 p 676-690

Authors / Editors

Tavassoli N T; Sorescu A; Chandy R

Biographies

Chandy R; Tavassoli N T

Publication Year

2014