This website uses cookies to distinguish you from other users. This helps us to provide you with a good user experience and also allows us to improve our website. Close More information

LBS logo London experience. World impact.

Search
Save to my profile

Employee-based brand equity: why firms with strong brands pay their executives less

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2014 Vol 51:6 p 676-690

Authors / Editors

Tavassoli N T; Sorescu A; Chandy R

Publication Year

2014