Skip to main content

Please enter a keyword and click the arrow to search the site

Eden McCallum: Consulting Redefined


Economics, Strategy and Entrepreneurship

Authors / Editors

Vermeulen F


Publication Year



Eden McCallum is a Management Consulting firm founded by two ex-McKinsey partners. It has offices in London, Amsterdam and Zurich, and is planning further expansion. The company is founded using a distinctive new business model, based on operating a pool of experienced, freelance consultants. Hence, it operates as a double-sided market. Eden McCallum’s 15 partners secure client projects and then assemble teams of consultants to work on these projects. They screen consultants extensively before admitting them into their pool. Furthermore, the company provides office space, a team of analysts, and operational assistance (in terms of IT, legal, billing, etcetera). The case stimulates discussion in terms of how the company might grow, whether its value proposition can remain distinctive as it expands, and how it can attract and retain the people in the various markets – independent consultants, partners and staff – needed to make further growth a success. In particular, the case explores business model innovation by creating a novel value proposition for employees, i.e., by giving management consultants more control over their time and lives.

Topic List

Business model innovation, Double-sided markets, Market disruption


Management consultancy

LBS Case Number




Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox