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easyEverything's Pricing Policies - Teaching Note


Accounting, Economics

Publication Year



This case illustrates how the concepts of demand and price discrimination are used in practice. One important issue is to understand what is the demand for out-of-home Internet access. The other important issue is to understand how easyEverything manages its pricing policies to sort customers in different segments and to make the best use of store capacity. Overall, the case stimulates students to discuss different pricing instruments a company can use to maximise revenue.

LBS Case Number


Project Funder



Courty P

Available on ECCH


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