Dynamic revenue management for online display advertising

Journal

Journal of Revenue and Pricing Management

Subject

Management Science and Operations

Publishing details

Journal of Revenue and Pricing Management 2009 Vol 8:5 p 452-466

Authors / Editors

Roels G; Fridgeirsdottir K

Biographies

Fridgeirsdottir K

Publication Year

2009

Keywords

Revenue management; Online advertising; Dynamic programming; Linear programming