Dr. Reddy's Laboratories (DRL) Limited
Subject
Strategy and Entrepreneurship
Publication Year
2003
Abstract
Dr. Reddy’s Laboratories (DRL) is an important Indian Pharmaceutical Company, and is undertaking several corporate initiatives in order to prepare for the changed competition regime that will inevitably place greater emphasis on intellectual property generation than has been historically true in the Indian context. This case is useful for discussion of the problems and processes of transitioning between business models, and the challenges of supporting different business models under a common corporate umbrella, while leveraging synergies across them.
Topic List
R&D Strategy, Leveraging Synergies, Intellectual Property
Industry
Pharmaceutical
Publication Event Date
2001-2002
LBS Case Number
TN-03-004
Location
India
Publication Organisation Size
3000
Project Funder
ESRC
Supervisor
Puranam, P
Available on ECCH
No
