Do brands benefit consumers?
Journal
International Journal of Advertising
Subject
Marketing
Publishing details
International Journal of Advertising 1997 Vol 16:3 p 167-198
Publication Year
1997
Available on ECCH
No
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Journal
International Journal of Advertising
Subject
Marketing
Publishing details
International Journal of Advertising 1997 Vol 16:3 p 167-198
Publication Year
1997
Available on ECCH
No