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Differential interaction of auditory and visual advertising elements with Chinese and English

Journal

Journal of Marketing Research

Subject

Marketing

Publishing details

Journal of Marketing Research 2003 Nov Vol 40:4 p 468-480

Authors / Editors

Tavassoli N T;Lee Y H

Biographies

Nader Tavassoli

Publication Year

2003

Publication Notes

0022-2437

Available on ECCH

No


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