Customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers

Subject

Strategy and Entrepreneurship

Publishing details

in Birkinshaw J, Ghoshal S, Markides C, Stopford J M and Yip G eds., Future of the multinational company, John Wiley, 2003

Authors / Editors

Birkinshaw J; Terjesen S

Biographies

Publication Year

2003