Cree (A)

Subject

Finance, Marketing

Authors / Editors

Mullins J; Philp E

Biographies

John Mullins

Publication Year

2023

Abstract

Hubert Rhomberg was contemplating the wall of photographs at the entrance to the headquarters of his family business, Rhomberg. They showed the history of the company and his forefathers. With such rich heritage, should he really be pushing for innovation so strongly? But if he didn’t, he would be putting this all at risk. “Too many people wait for the burning platform,” he thought. “Isn’t it best to prepare for the future whilst you still have time?”

Topic List

Entrepreneurship

Industry

Construction

LBS Case Number

CS-22-012

Location

Austria, Europe

Publication Notes

https://publishing.london.edu/cases/cree-a/

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

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Cree (A)

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