Costly bargain of trade promotion
Journal
Harvard Business Review
Subject
Marketing, Marketing
Publishing details
Harvard Business Review 1990 March-April Vol 68:2 p 141-149
Publication Year
1990
Available on ECCH
No
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Journal
Harvard Business Review
Subject
Marketing, Marketing
Publishing details
Harvard Business Review 1990 March-April Vol 68:2 p 141-149
Publication Year
1990
Available on ECCH
No