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Costa Coffee: Project Marlow - Compact Case Study


Economics, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;Mark K

Publication Year



For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it.

Topic List




LBS Case Number



United Kingdom

Available on ECCH


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