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Costa Coffee: Project Marlow - Compact Case Study

Subject

Economics, Strategy and Entrepreneurship

Authors / Editors

Birkinshaw J;Mark K

Publication Year

2021

Abstract

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the company’s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it.

Topic List

Strategy

Industry

Coffee

LBS Case Number

CCS-21-001

Location

United Kingdom

Available on ECCH

No


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