Cost-per-impression pricing for display advertising

Journal

Operations Research

Subject

Management Science and Operations

Publishing details

Operations Research 2018 Vol 66:3 p 653-672

Authors / Editors

Fridgeirsdottir K; Najafi S

Biographies

Fridgeirsdottir K

Publication Year

2018

Keywords

Queueing systems; Online advertising; Pricing; Markov chains; Cost-per-impression