Cost-per-Click Pricing for Display Advertising

Journal

Manufacturing & Service Operations Management

Subject

Management Science and Operations

Publishing details

Manufacturing & Service Operations Management 2014 Vol 16:4 p 482-497

Authors / Editors

Najafi-Asadolahi S; Fridgeirsdottir K

Biographies

Fridgeirsdottir K

Publication Year

2014

Keywords

Queueing Systems; Online Advertising; Pricing; Markov Chains; Cost-Per-Click