Consumers' involvement in brand and product categories
Subject
Marketing
Publishing details
In Proceedings of the European Marketing Academy Conference, Dublin, May, 1991, Vol 2, p 405-424
Publication Year
1991
Available on ECCH
No
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Subject
Marketing
Publishing details
In Proceedings of the European Marketing Academy Conference, Dublin, May, 1991, Vol 2, p 405-424
Publication Year
1991
Available on ECCH
No