British Telecommunications Plc: The Transformation of a State-Owned Monopoly
Subject
Finance, Strategy and Entrepreneurship
Publication Year
1996
Abstract
Separated from the British Post Office in 1981 and having become a private corporation only in 1984, British Telecommunications Plc has since undergone a metamorphosis into a major competitive force in the rapidly changing global telecommunications business. The case describes this transformation of BT between 1984 and 1995 over which period the company reduced its employee strength from 241,000 to 137,000, radically improved its service quality and customer orientation, upgraded its technology and infrastructure, expanded its product and service range and geographic coverage, and fundamentally reshaped its organisation and culture.
Topic List
Managing Radical Change, Transformation of a State Monopoly
Industry
Telecommunications Services
Publication Event Date
1996
LBS Case Number
CS-96-049
Location
UK; Worldwide
Project Funder
ESRC
Publication Research Centre
Institute of Finance and Accounting
Supervisor
GOSHAL S
Available on ECCH
No
