Brands as separable assets

Journal

Business Strategy Review

Subject

Marketing, Entrepreneurship, Accounting, Finance

Publishing details

Business Strategy Review 1990 Summer Vol 1:2 p 43-59

Authors / Editors

Barwise T P; Higson C J; Likierman J A; Marsh P R

Biographies

Chris Higson Paul Marsh Patrick Barwise Andrew Likierman

Publication Year

1990

Project Funder

ESRC

Publication Research Centre

Entrepreneurship

Available on ECCH

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