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Must be 0 to 5000",[],{"sys":"9509"},"78l66KSyyJsJx9WImik6jP","2023-09-20T12:18:13.441Z",{"sys":"9510"},{"sys":"9511"},"ERROR_BROCHURE_TYPE_REQUIRED","The Brochure type is required. int (0 to 3)",[],{"sys":"9512"},"2ydt6JhwDcivqNi1F9u3yf","2023-09-20T12:18:38.457Z",{"sys":"9513"},{"sys":"9514"},"ERROR_ACADEMIC_INST_REQUIRED","The Academic institution field is required.",[],{"sys":"9515"},"3qm2O47nBATX73ivGgYoTF","2023-09-20T12:19:05.144Z",{"sys":"9516"},{"sys":"9517"},"ERROR_CITY_MAX_LENGTH","The city value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9518"},"34knb5Yu3QM1UpGN3EC7sn","2023-09-20T12:19:27.801Z",{"sys":"9519"},{"sys":"9520"},"ERROR_COMMENTS_REQUIRED","The Comments, Notes are required.",[],{"sys":"9521"},"4J95oJXFYo3j8KJxxNOXB","2023-09-20T12:19:52.554Z",{"sys":"9522"},{"sys":"9523"},"ERROR_COMPANY_MAX_LENGTH","The company value exceeded the maximum of 50 characters allowed.",[],{"sys":"9524"},"6JePrdEqMxj66PCKoyhRVX","2023-09-20T12:20:18.034Z",{"sys":"9525"},{"sys":"9526"},"ERROR_COMPANY_REQUIRED","The Company field is required.",[],{"sys":"9527"},"1rc0WLhV6AZQZfNKi8I6Bb","2023-09-20T12:20:42.901Z",{"sys":"9528"},{"sys":"9529"},"ERROR_CV_FILE_REQUIRED","The CV documents file is required.",[],{"sys":"9530"},"44BVAs2HnSzmJ8K5228DCY","2023-09-20T12:26:09.470Z",{"sys":"9531"},{"sys":"9532"},"ERROR_EASCORE_OUT_OF_RANGE","The EA Score value is out of range. Must be 0 to 5000",[],{"sys":"9533"},"66LiWDiTBxawKb37aduKAr","2023-09-20T12:26:34.952Z",{"sys":"9534"},{"sys":"9535"},"ERROR_EMAIL_MAX_LENGTH","The email address exceeded the maximum of 100 characters allowed.",[],{"sys":"9536"},"3uK1K3jHbWWVKpGlJ9oAIY","2023-09-20T12:27:36.776Z",{"sys":"9537"},{"sys":"9538"},"ERROR_EMAIL_REQUIRED","The email address is required.",[],{"sys":"9539"},"4WhTCrofvoufFpsvafDGLx","2023-09-20T12:28:14.539Z",{"sys":"9540"},{"sys":"9541"},"ERROR_EVENT_CODE_REQUIRED","The event code is required.",[],{"sys":"9542"},"5zVd6rM9mMaYpk71C4SQfs","2023-09-20T12:28:36.890Z",{"sys":"9543"},{"sys":"9544"},"ERROR_EXPECTED_GRADE_REQUIRED","The expected grade is required.",[],{"sys":"9545"},"3gng7PFb5tsR2oBdy7gFuL","2023-09-20T12:29:04.391Z",{"sys":"9546"},{"sys":"9547"},"ERROR_FACEBOOK_MAX_LENGTH","The Facebook value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9548"},"45HHJsY86oils42rZwwN0m","2023-09-20T12:29:35.349Z",{"sys":"9549"},{"sys":"9550"},"ERROR_FIRST_NAME_MAX_LENGTH","The Firstname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9551"},"4avZnpXnlm5ay4OrIGt6cF","2023-09-20T12:30:03.911Z",{"sys":"9552"},{"sys":"9553"},"ERROR_FIRST_NAME_REQUIRED","The Firstname is required.",[],{"sys":"9554"},"43LOgBdMJBemdz8LqvfTQi","2023-09-20T12:30:29.861Z",{"sys":"9555"},{"sys":"9556"},"ERROR_FORM_PROGRAMME_CODE_REQUIRED","The form Proramme (Type) code is required to identify which programme applies.",[],{"sys":"9557"},"1Mm4nrQOZ2cVHwDBujxd6W","2023-09-20T12:30:54.275Z",{"sys":"9558"},{"sys":"9559"},"ERROR_FUNCTION_REQUIRED","The job function is required.",[],{"sys":"9560"},"2dD1anKvjptai8jKb3y6ST","2023-09-20T12:31:22.432Z",{"sys":"9561"},{"sys":"9562"},"ERROR_GMAT_SCORE_OUT_OF_RANGE","The GMAT score is out of range. Must be 0 to 5000",[],{"sys":"9563"},"4DEBeFo4fXDWRJPd0PZXUB","2023-09-20T12:31:59.929Z",{"sys":"9564"},{"sys":"9565"},"ERROR_HOME_COUNTRY_REQUIRED","The country of residence/home country is required.",[],{"sys":"9566"},"2BJSeris8dtH89hy8NwTja","2023-09-20T12:32:31.256Z",{"sys":"9567"},{"sys":"9568"},"ERROR_INDUSTRY_REQUIRED","The industry is required.",[],{"sys":"9569"},"3S7Po0QJ1DQPZx1RXDtqVs","2023-09-20T12:33:00.253Z",{"sys":"9570"},{"sys":"9571"},"ERROR_INVALID_BROAD_INDUSTRY","The broad industry does not exist.",[],{"sys":"9572"},"3YW3IowPAdxTIcxRF3kzx1","2023-09-20T12:33:59.445Z",{"sys":"9573"},{"sys":"9574"},"ERROR_INVALID_BROCHURE_TYPE","The brochure type does not exist. Must be 0 to 4",[],{"sys":"9575"},"79oEKBHE14jMtoMyDbWx6U","2023-09-20T12:34:27.730Z",{"sys":"9576"},{"sys":"9577"},"ERROR_INVALID_CAREER_ASPIRATIONS","The Career Aspiration does not exist.",[],{"sys":"9578"},"3FB4SSDKzHyXMnK6en3L6N","2023-09-20T12:35:00.158Z",{"sys":"9579"},{"sys":"9580"},"ERROR_INVALID_EMAIL_ADDRESS","Invalid email address format.",[],{"sys":"9581"},"5nbbEiwXmIrzJMYLocQrk8","2023-09-20T12:35:24.405Z",{"sys":"9582"},{"sys":"9583"},"ERROR_INVALID_FORM_PROGRAMME_CODE","The Programme (Type) code does not exist.",[],{"sys":"9584"},"3LoKWeCeTwF6j4r41XIZ9g","2023-09-20T12:35:49.453Z",{"sys":"9585"},{"sys":"9586"},"ERROR_INVALID_GENDER","The Gender does not exist.",[],{"sys":"9587"},"lIgFIygkUSqGAocfUhVve","2023-09-20T12:36:18.728Z",{"sys":"9588"},{"sys":"9589"},"ERROR_INVALID_HOME_COUNTRY","The country does not exist.",[],{"sys":"9590"},"1PeIQaSQhRl7runM25sPdJ","2023-09-20T12:38:05.682Z",{"sys":"9591"},{"sys":"9592"},"ERROR_INVALID_INDUSTRY","The industry does not exist.",[],{"sys":"9593"},"4aPYMgq7ysjfVZwiyccWXM","2023-09-20T12:39:44.235Z",{"sys":"9594"},{"sys":"9595"},"ERROR_INVALID_JOB_FUNCTION","The Job function does not exist.",[],{"sys":"9596"},"3fyLTfEPtjznYLseg261Rk","2023-09-20T12:40:13.922Z",{"sys":"9597"},{"sys":"9598"},[],{"sys":"9599"},"5TZkRPizRPHLJdK3jRZYgf","2023-09-20T12:41:02.051Z",{"sys":"9600"},{"sys":"9601"},"ERROR_INVALID_NATIONALITY","The nationality country name does not exist.",[],{"sys":"9602"},"6Ipt8pRzv2KdjvHYgjJJIj","2023-09-20T12:41:29.436Z",{"sys":"9603"},{"sys":"9604"},"ERROR_INVALID_PHONE_NUMBER","The format of the phone number is incorrect.",[],{"sys":"9605"},"7rta1rsXkJeKhnz88V0tzn","2023-09-20T12:42:45.476Z",{"sys":"9606"},{"sys":"9607"},[],{"sys":"9608"},"4moNPmBR4Cio9fy9ZqSTEs","2023-09-20T12:43:12.029Z",{"sys":"9609"},{"sys":"9610"},"ERROR_INVALID_PREFERRED_DATE_ID","The format of the preferred date id is incorrect. Should be Guid.",[],{"sys":"9611"},"7JGEqun84aUXh0AfGRYaAT","2023-09-20T12:43:46.385Z",{"sys":"9612"},{"sys":"9613"},"ERROR_INVALID_STUDY_FORMAT","The study format does not exist.",[],{"sys":"9614"},"3pCPa4IguVodvmimBtU8Pk","2023-09-20T12:44:08.726Z",{"sys":"9615"},{"sys":"9616"},"ERROR_INVALID_STUDY_LOCATION","The study location does not exist.",[],{"sys":"9617"},"3S4u3XK89H62BiHgt6TKa","2023-09-20T12:44:29.476Z",{"sys":"9618"},{"sys":"9619"},"ERROR_INVALID_TITLE","The title does not exist.",[],{"sys":"9620"},"4hF6U5DtoyiGoXN0ZoMyXP","2023-09-20T12:44:51.617Z",{"sys":"9621"},{"sys":"9622"},"ERROR_INVALID_YEAR_OF_STUDY","Must be a value from 0 to 100.",[],{"sys":"9623"},"5Gg07PL5hs0RmU7BJcJKQ6","2023-09-20T12:45:22.200Z",{"sys":"9624"},{"sys":"9625"},"ERROR_INVALID_WHAT_LED_YOU","The what led you does not exist.",[],{"sys":"9626"},"1v9GOno3DtZUAdi3bW9mB7","2023-09-20T12:45:44.301Z",{"sys":"9627"},{"sys":"9628"},"ERROR_IS_HR_PROFESSIONAL_REQUIRED","This is required. Set to true or false depending on the value selected on the form.",[],{"sys":"9629"},"7cfIyyFCLr6V4zlmsnxEJ9","2023-09-20T12:46:05.032Z",{"sys":"9630"},{"sys":"9631"},"ERROR_JOB_TITLE_REQUIRED","The Job title is required.",[],{"sys":"9632"},"34wRHrFyqaGhfexF1tavke","2023-09-20T12:46:26.668Z",{"sys":"9633"},{"sys":"9634"},[],{"sys":"9635"},"2CNc180G7lNO2SQ45ZCdB3","2023-09-20T12:46:47.132Z",{"sys":"9636"},{"sys":"9637"},"ERROR_LAST_NAME_MAX_LENGTH","The Lastname/Surname value exceeded the maximum of 30 characters allowed.",[],{"sys":"9638"},"79RaqyIadyGmlj3mVpPX1v","2023-09-20T12:47:11.944Z",{"sys":"9639"},{"sys":"9640"},"ERROR_LAST_NAME_REQUIRED","The Lastname/Surname is required.",[],{"sys":"9641"},"4KL74xdTqWEaNRPLW6ETxv","2023-09-20T12:47:40.153Z",{"sys":"9642"},{"sys":"9643"},"ERROR_LINKEDIN_URL_MAX_LENGTH","The LinkedIn Url value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9644"},"66nBIVg39yIigth8nMNudB","2023-09-20T12:48:02.043Z",{"sys":"9645"},{"sys":"9646"},"ERROR_MAX_LENGTH_1024","The Enquiry text maximum length of 1024 characters has been exceeded.",[],{"sys":"9647"},"QbctBNVhrqZLcy4c3knBr","2023-09-20T12:48:25.353Z",{"sys":"9648"},{"sys":"9649"},"ERROR_MAX_LENGTH_2000","The Comments text maximum length of 2000 characters has been exceeded.",[],{"sys":"9650"},"6DrDriG34YSVIKTN4Vm5NQ","2023-09-20T12:48:48.194Z",{"sys":"9651"},{"sys":"9652"},"ERROR_NATIONALITY_REQUIRED","The Nationality country name is required.",[],{"sys":"9653"},"6CMFWjneETZQAMgZwHUsyu","2023-09-20T12:49:15.703Z",{"sys":"9654"},{"sys":"9655"},"ERROR_OBJECTIVES_REQUIRED","The objectives is required.",[],{"sys":"9656"},"1uS8BaQxnTjrbfoJCmM0Pf","2023-09-20T12:50:07.828Z",{"sys":"9657"},{"sys":"9658"},"ERROR_PASSWORD_REQUIRED","The user profile password is required.",[],{"sys":"9659"},"1fXC7WfpL8TGPHX1sfvQeT","2023-09-20T12:50:32.450Z",{"sys":"9660"},{"sys":"9661"},"ERROR_PASSWORD_TOO_WEAK","The password the user entered is too weak.",[],{"sys":"9662"},"2GD5stEo4S1zKbjIoGz3FC","2023-09-20T12:58:00.857Z",{"sys":"9663"},{"sys":"9664"},"ERROR_PREFERRED_DATE_REQUIRED","The preferred date value is required.",[],{"sys":"9665"},"4r0NItjAuDbYTLrK7MUjdq","2023-09-20T12:58:28.320Z",{"sys":"9666"},{"sys":"9667"},"ERROR_PROGRAMMES_OF_INT_REQUIRED","At least one Programmes of Interest is required.",[],{"sys":"9668"},"4fGkP5U7D3yz0CPU5ftEhl","2023-09-20T12:58:58.766Z",{"sys":"9669"},{"sys":"9670"},"ERROR_QUANTITIVE_PERCENTILE_OUT_OF_RANGE","The Quantitive percentile is out of range. Must be 0 to 100",[],{"sys":"9671"},"5FnmXJwgT9aoCntG78fVJm","2023-09-20T12:59:20.861Z",{"sys":"9672"},{"sys":"9673"},"ERROR_QUANTITIVE_SCORE_OUT_OF_RANGE","The Quantitive score is out of range. Must be 0 to 5000",[],{"sys":"9674"},"6VngENU3zirpK539TaE7hm","2023-09-20T12:59:42.136Z",{"sys":"9675"},{"sys":"9676"},"ERROR_SKYPE_MAX_LENGTH","The Skype value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9677"},"3oT9EhhwbUcCX0ORya5LBy","2023-09-20T13:02:16.781Z",{"sys":"9678"},{"sys":"9679"},"ERROR_STATE_REQUIRED","The State is required for the country selected.",[],{"sys":"9680"},"5flDZuLXL8bVEl5EQepnCB","2023-09-20T13:02:36.714Z",{"sys":"9681"},{"sys":"9682"},"ERROR_STUDY_DISCIPLINE_REQUIRED","The Study discipline is required.",[],{"sys":"9683"},"1TklVQWeu24dsrKE02wb6v","2023-09-20T13:03:01.314Z",{"sys":"9684"},{"sys":"9685"},"ERROR_TITLE_REQUIRED","The User profile title is required.",[],{"sys":"9686"},"1nigSTOcKpVo3LPaQNIC56","2023-09-20T13:03:25.691Z",{"sys":"9687"},{"sys":"9688"},"ERROR_TWITTER_MAX_LENGTH","The Twitter value exceeded the maximum length of 50 characters allowed.",[],{"sys":"9689"},"2nKDdEEHSQPctevBcDMozT","2023-09-20T13:03:45.124Z",{"sys":"9690"},{"sys":"9691"},"ERROR_VERBAL_PERCENTILE_OUT_OF_RANGE","The Verbal percentile is out of range. Must be 0 to 100",[],{"sys":"9692"},"3UFHKE2wqHZhIsfvgU46ec","2023-09-20T13:04:05.768Z",{"sys":"9693"},{"sys":"9694"},"ERROR_VERBAL_SCORE_OUT_OF_RANGE","The Verbal score is out of range. Must be 0 to 5000",[],{"sys":"9695"},"YrzxutLwEYJvMMrb2AYSa","2023-09-20T13:04:31.901Z",{"sys":"9696"},{"sys":"9697"},"ERROR_YEAR_OF_GRADUATION_OUT_OF_RANGE","The Year of graduation must be a year from 1930 to 3000.",[],{"sys":"9698"},"4eCYdHl8ik6HKotGL6anRq","2023-09-20T13:04:50.761Z",{"sys":"9699"},{"sys":"9700"},"ERROR_YEAR_OF_GRADUATION_REQUIRED","The Year of graduation is required.",[],{"sys":"9701"},"DnH6tUHnKOVOd9GJC3rjA","2023-09-20T13:05:13.358Z",{"sys":"9702"},{"sys":"9703"},"ERROR_YEAR_OF_STUDY_REQUIRED","The Year of study is required.",[],{"sys":"9704"},"2qYwY04QJcppST6EWS471t","2023-09-20T13:05:34.330Z",{"sys":"9705"},{"sys":"9706"},"ERROR_YEARS_OF_EXPERIENCE_OUT_OF_RANGE","The years of experience must be a value from 0 to 100",[],{"sys":"9707"},"3atweCJ5L2nslOEwS1rf3s","2023-09-20T13:05:53.133Z",{"sys":"9708"},{"sys":"9709"},"ERROR_YEARS_OF_EXPERIENCE_REQUIRED","The Years of experience is required.",[],{"sys":"9710"},"Bwd1VpqRqRawliuw8TRX5","2023-09-20T13:06:13.216Z",{"sys":"9711"},{"sys":"9712"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_OUT_OF_RANGE","The Years of Management experience must be a value from 0 to 100",[],{"sys":"9713"},"6S7Jth8itIvHWbXrDEwS9i","2023-09-20T13:06:31.737Z",{"sys":"9714"},{"sys":"9715"},"ERROR_YEARS_OF_MNGMENT_EXPERIENCE_REQUIRED","The Years of Management experience is required.",[],{"sys":"9716"},"3AKafeCBrrWjNlkCBCIWKp","2023-09-20T13:06:51.374Z",{"sys":"9717"},{"sys":"9718"},"ERROR_WHAT_LED_YOU_REQUIRED","The what led you is required.",[],{"sys":"9719"},"4AymRWvShS9lWL3khCjq8E","2023-09-20T13:07:13.947Z",{"sys":"9720"},{"sys":"9721"},"USER_NOT_FOUND","The user identity was not found in the identity provider. 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Dr Chris Higson has worked at London Business School since 1986. He was Chair of the Accounting faculty from 1994 to 2000 and is currently an Associate Professor of Accounting Practice. His areas of expertise are in financial statements, financial performance and valuation, taxation, governance and regulation. He serves as an expert witness in these areas. He comments on financial matters on television, radio and in the international press.

During his career Chris Higson has advised on financial performance in many of the world’s leading industrial and financial companies. He is a member of the oversight board of a UK investment company and has been involved in creating several new businesses, including a consultancy advising governments and financial institutions on the value of their information assets, and a media start-up. He has had several non-executive roles for the UK Government, as a member of the UK’s Industrial Development Advisory Board, the Regional Growth Fund panel, in the UK Green Investment Bank and the British Business Bank. He developed a doctrine for the UK Department for Business, Innovation and Skills that combines best practice in social cost benefit analysis and private sector decision-making.

Chris Higson has written over 100 papers, case studies and books. A number of papers discuss the financial performance of intangible assets, including Accounting for Brands, Valuing Information as an Asset, Accounting for Human Capital. Several articles, published in the Financial Timesand elsewhere, discussed the consequences of the financial crisis. Two influential papers, Valuing Internet Businesses and Did Enron’s Investors Fool Themselves? (2000 and 2001) predicted the end of the dot-com bubble and explained why dot-coms were overvalued at the time. His book, Financial Statements: economic analysis and interpretation (3rd ed,2016, Rivington), aimed at practitioners and business students, and explains the logic of accounting and the relationship between corporate performance measurement and strategy.

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Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, and broadcasting policy.

He is an experienced expert witness in international commercial, competition and tax cases and an advisory board member and early-stage investor in several online start-ups.

He is also chairman of the Archive of Market and Social Research and former chairman of Which?, the UK’s leading consumer organisation. He joined London Business School in 1976 after an early career at IBM and has also held visiting posts in media research at Oxford University and the London School of Economics.

For his publications, see www.patrickbarwise.com.

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Professor Paul Marsh’s main areas of expertise and interest are long-run investment returns, global equity markets, smaller companies’ investment, asset management and corporate finance.

He has published articles in the Journal of Business, Journal of Finance, Journal of Financial Economics, Journal of Portfolio Management, Harvard Business Review and many other journals.

Together with Elroy Dimson and Mike Staunton, he wrote the influential investment book Triumph of the Optimists, published by Princeton University Press. Since 2000, they have also produced the annual Global Investment Returns Yearbook, which documents global asset returns since 1900.

Paul is currently Emeritus Professor of Finance at London Business School and has been Chair of the Finance subject area, Deputy Principal, Faculty Dean, an elected Governor and Dean of the Finance Programmes (including the Masters in Finance).

Paul has been a non-executive director of M&G Group, Majedie Investments and Aberforth Smaller Companies Trust, where he was also Chairman. He has acted as a consultant to a wide range of financial institutions and companies.

Paul was part of the team that designed the FTSE 100 Share Index, and with Elroy Dimson, he co-designed the Numis Smaller Companies Index, and the Risk Measurement Service, which London Business School has published since 1979.

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Andrew was educated at the University of Vienna and Balliol College Oxford. In addition to his London Business School academic post he has served in a number of administrative roles, including as Dean from 2009 to 2017. His current research is on human judgment and he has published on judgment in leadership, on the Board, in professions and in managing during Covid. His book on judgment in management will be published in January 2025. He has an Honorary Doctorate from the London Business School and from three other universities.

Andrew’s career has included work in the public and private sectors, as well as in professional life.

In the public sector he was a member of the Cabinet Office Central Policy Review Staff and spent a 10-year period as one of the Managing Directors of the UK Treasury and Head of the UK Government Accountancy Service. In this period he led the project which changed the basis of government planning, control and reporting from cash to accruals. He has also been a Non-executive Chairman of the National Audit Office, Deputy Chairman of the Tavistock and Portman NHS Trust and a Director of the Bank of England. He has won the Sunday Times award for Non-Executive Director of the year in the public/not for profit sector.

In the private sector Andrew worked as a management accountant with Tootal Ltd, ran a textile plant in Germany and was Managing Director of the overseas division of Qualitex Ltd, with subsidiaries in France, the US and Malta. He has been the non-executive Chairman of the market research firm MORI Ltd, the Economists’ Bookshop Group, the California-based electro-technology company Applied Intellectual Capital plc and a non-executive Director of Barclays Bank plc, the listed UK insurance company Beazley plc, Australian listed company Clinuvel Pharmaceuticals and a national independent non-executive director of Times Newspapers Holdings Ltd. He is currently a non-executive director of start-up bank, Monument.

In his professional capacity, Andrew has advised the House of Commons Treasury, Employment, Transport and Social Services Select Committees. He is a past President of the Chartered Institute of Management Accountants (who awarded him their Gold Medal) and was a member of the Financial Reporting Council. He has been a member of a number of official inquiries, including North Sea oil costs, international comparisons of telecoms and posts, and accounting for changing prices. He chaired a government study on professional liability. In the field of corporate governance, he was a member of the “Cadbury Committee” on UK corporate governance, and of the steering committee set up by Secretary-General Kofi Annan on the governance of the United Nations.

He lives in London and has two children and five grandchildren.

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Teaching portfolio

Our teaching offering is updated annually. Faculty and programme material are subject to change.

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Brands as separable assets

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