Brand Value and Valuation – Technical Note (Spanish)
Subject
Economics, Marketing
Authors / Editors
Tavassoli N
Biographies
Publication Year
2020
Abstract
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
Topic List
Marketing
Industry
Consumer goods
LBS Case Number
TCN-001-20_ES
Location
International
Publication Notes
Available on ECCH
No
