Brand equity as a relational concept
Journal
Journal of Brand Management
Subject
Marketing
Publishing details
Journal of Brand Management 1995 Jun Vol 2:6 p 386-397
Publication Year
1995
Publication Notes
RAE96-4 ISSN 1350231X
Available on ECCH
No
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Journal
Journal of Brand Management
Subject
Marketing
Publishing details
Journal of Brand Management 1995 Jun Vol 2:6 p 386-397
Publication Year
1995
Publication Notes
RAE96-4 ISSN 1350231X
Available on ECCH
No