Skip to main content
London Business School logo

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Brand equity as a relational concept

Subject

Marketing

Publishing details

in Proceedings: 2nd World Colloquium on Relationship Marketing, Cranfield, 1994

Publication Year

1994

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox