Brand consolidation: re-positioning Unilever's European ice cream business

Subject

Marketing, Management Science and Operations

Authors / Editors

Svetlicic Z; Tavassoli N T

Biographies

Publication Year

2004

Topic List

Ice Cream Production

Industry

Ice Cream Production

Available on ECCH

Yes

ECCH Case Number

505-113-1

LBS Case Number

CS-04-015

Supervisor