Big Beautiful Hair
Subject
Economics, Marketing
Authors / Editors
Mullins J
Biographies
Publication Year
2016
Abstract
Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out.
Topic List
E-commerce, Fashion and beauty, Internet marketing
Industry
Retail
LBS Case Number
CS-16-015
Location
Canada
Publication Notes
Available on ECCH
No
