Skip to main content

Please enter a keyword and click the arrow to search the site

Better marketing at the point of purchase

Journal

Harvard Business Review

Subject

Marketing

Publishing details

Harvard Business Review 1983 November-December Vol 61:6 p 162-169

Publication Year

1983

Publication Notes

Reprinted in Bonoma T ed., Implementing marketing strategies part II and Harvard Business Review No. 14072

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox