Skip to main content
London Business School logo

Please enter a keyword and click the arrow to search the site

Or explore one of the areas below

Behemoths at the gate: How incumbents take on acquisitive entrants (and why some do better than others)

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2011 Vol 75:5 p 53-70

Authors / Editors

Prokriti M; Sorescu A; Prabhu J; Chandy R

Biographies

Rajesh Chandy

Publication Year

2011

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox