LBS logo London experience. World impact.

Behemoths at the gate: How incumbents take on acquisitive entrants (and why some do better than others)

Journal

Journal of Marketing

Subject

Marketing

Publishing details

Journal of Marketing 2011 Vol 75:5 p 53-70

Authors / Editors

Prokriti M; Sorescu A; Prabhu J; Chandy R

Biographies

Publication Year

2011