Barcelo Hotels and Resorts (A)
Subject
Economics
Publication Year
2011
Abstract
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue undertaking separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the man hotels in the company’s portfolio vary greatly in their character, clientele, positioning, and locations.
Available on ECCH
No
