Skip to main content

Please enter a keyword and click the arrow to search the site

Attributions and Motivations to use the Web: the Role of Perceived Stability

Subject

Marketing

Publishing details

Authors / Editors

Xenikou A,Hammond K A,Svennevig M

Publication Year

2000

Abstract

This paper examines the relation between the attributions people provide for using the web and their levels of motivation to use the medium. Weiner's (1986) attributional theory provides the theoretical basis for predicting web users'motivation to use the medium by means of the reasons they provided for acting accordingly. Attributional theory suggests that the causes people use to explain their own behaviour can be a good predictor of their motivation to engage in similar behaviours. A number of attributions for web usage were generated by the content analysis of interviews regarding the reasons people have for using the web. The perceived stability of the attributions people provided for using the web was measured, together with a number of variables concerning participants' motivation (time spent on the web, number of web applications, and levels of interest in the medium). The findings show that perceived stability was related to levels of motivation to use the web. More specifically, participants who perceived the reasons for their use of the web as stable reported high motivation, while participants who perceived the reasons as unstable reported low motivation. The relation between perceived stability and motivation remained statistically significant when the levels of motivation were re-measured a year after the initial study.

Publication Research Centre

Future Media Research Programme (closed), Centre for Marketing

Series Number

00-802

Series

Future Media Working Paper

Available on ECCH

No


Select up to 4 programmes to compare

Select one more to compare
×
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox

×

Sign up to receive our latest course information and business thinking

Leave your details above if you would like to receive emails containing the latest thought leadership, invitations to events and news about courses that could enhance your career. If you would prefer not to receive our emails, you can still access the case study by clicking the button below. You can opt-out of receiving our emails at any time by visiting: https://london.edu/my-profile-preferences or by unsubscribing through the link provided in our emails. View our Privacy Policy for more information on your rights.