Armed To The Teeth - Part A
Subject
Marketing
Publication Year
1994
Abstract
"Armed to the Teeth" is an exercise (rather than a case study) in the use and interpretation of bran. ). These measures are widely provided by consumer panel operators in developed countries and are routine. The exercise centres on toothpaste. Part A is to familiarise students with the brand performance measures.
Topic List
Brand Management, Buyer Behaviour, Consumer Behaviour, Double Jeopardy
Industry
Toothpaste
Publication Event Date
1967-1991
LBS Case Number
CS-94-16-A
Location
UK; Japan; US
Available on ECCH
No
