Anne Boden at Starling Bank: Disrupting an industry
Subject
Finance, Organisational Behaviour, Strategy and Entrepreneurship
Authors / Editors
Ibarra H; Alemany L; Mickshik N; Mark K
Biographies
Publication Year
2022
Abstract
The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 2022, a European expansion was underway, along with plans to provide the bank’s proprietary technology as software-as-a-service outside Europe and prepare for an IPO. The case analyses the leadership style of Starling’s founder and highly atypical leader, Anne Boden, and the corporate culture established under her leadership.
Topic List
Entrepreneurship, Organisational Behaviour
Industry
Banking; Financial Services
LBS Case Number
CS-22-002
Location
Europe; Ireland; United Kingdom
Publication Notes
Publication Research Centre
Institute of Finance and Accounting
Available on ECCH
No
