Skip to main content

Please enter a keyword and click the arrow to search the site

Anne Boden at Starling Bank: Disrupting an industry


Finance, Organisational Behaviour, Strategy and Entrepreneurship

Authors / Editors

Ibarra H;Alemany L;Mickshik N;Mark K

Publication Year



The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 2022, a European expansion was underway, along with plans to provide the bank’s proprietary technology as software-as-a-service outside Europe and prepare for an IPO. The case analyses the leadership style of Starling’s founder and highly atypical leader, Anne Boden, and the corporate culture established under her leadership.

Topic List

Entrepreneurship, Organisational Behaviour


Banking; Financial Services

LBS Case Number



Europe; Ireland; United Kingdom

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH


Select up to 4 programmes to compare

Select one more to compare
subscribe_image_desktop 5949B9BFE33243D782D1C7A17E3345D0

Sign up to receive our latest news and business thinking direct to your inbox