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Anne Boden at Starling Bank: Disrupting an industry

Subject

Finance, Organisational Behaviour, Strategy and Entrepreneurship

Authors / Editors

Ibarra H;Alemany L;Mickshik N;Mark K

Publication Year

2022

Abstract

The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 2022, a European expansion was underway, along with plans to provide the bank’s proprietary technology as software-as-a-service outside Europe and prepare for an IPO. The case analyses the leadership style of Starling’s founder and highly atypical leader, Anne Boden, and the corporate culture established under her leadership.

Topic List

Entrepreneurship, Organisational Behaviour

Industry

Banking; Financial Services

LBS Case Number

CS-22-002

Location

Europe; Ireland; United Kingdom

Publication Research Centre

Institute of Finance and Accounting

Available on ECCH

No


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