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After effects of price-related consumer promotions

Journal

Journal of Advertising Research

Subject

Marketing

Publishing details

Journal of Advertising Research 1994 July-August Vol 34:4 p 11-22

Authors / Editors

Ehrenberg A S C,Hammond K A,Goodhardt G J

Publication Year

1994

Publication Notes

RAE96-2 ISSN 00218499

Available on ECCH

No


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