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'Counting your customers' the easy way: an alternative to the Pareto/NBD model

Journal

Marketing Science

Subject

Marketing

Publishing details

Marketing Science 2005 Spring Vol 24:2 p 275-286

Authors / Editors

Fader P S;Hardie B G S;Lee K L

Biographies

Bruce Hardie

Publication Year

2005

Publication Research Centre

Centre for Marketing

Available on ECCH

No


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