LBS logo London experience. World impact.

Search for students

Eliska Pokorna

  • Programme: Global Masters in Management
  • Nationality: Czech

Education: Social Sciences, Charles University, Prague, 2018 & Fine Arts, Film Academy of Miroslav Ondricek, Pisek, 2016

Major: Communication Studies & Film and TV Production

Interested in: (eg Technology, Consulting): TMT, Consulting, Creative Industries

My greatest challenge when I applied to business school was: Concerns about transitioning from a non-business degree

About me: Being passionate about how creativity translates into the business world, my career path led me towards entertainment industry. Just before joining LBS, I have started my own company focused on online advertising, where my aim is to deliver impactful content for clients such as Fujitsu, Mondelez and more. My interest in doing this stemmed from my experience working on marketing strategies for Hollywood Studios' movies at Cinemart, a major film distribution company, where I've learned about the power of storytelling in business, and my internship at sales department at Czech Television, where my work on promotional catalogue and premiere offers for content, was presented at international television markets in Cannes and Moscow. Later, wanting to gain a consulting experience I moved to Constantin Entertainment, where I worked as an internal consultant on budgeting and strategic planning and had a hands-on experience with exciting large-scale projects. During the next two years, I intend to broaden my area of expertise in technology and consulting, where I hope to continue bringing creativity into business. I will be joining the LBS community as a VP for Media Events as well as stepping well outside my comfort zone as a women touch rugby team player!

Email: epokorna.mim2019@london.edu