Market Driving Strategies

Explore creative and innovative ways to build new market opportunities, exploit changing technologies and take novel concepts to market.

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Programme impact

Create new market space for your business

Adapt to shifting market realities. Ignite your innovation culture to drive business in this volatile environment of globalisation, trade and fast-moving technologies.

Good for you
Good for your organisation

Gain the skills to foster a culture of creativity and innovation within your organisation.
Identify opportunities and unleash market-driving innovations within your industry.

Generate new ideas and propel growth by entering untapped markets, and break new ground in products, services and industries.
Identify, explore and articulate latent customer needs,
socio-economic trends and technological developments.

You gain a high-value marketing strategist who can:

Make innovation the engine for your organisation’s long-term growth.

Deliver shareholder value through industry transformation.
Leverage customer insights to deliver a sustained increase in customer value and business success.

"My job now, is totally different. I love the autonomy and the excitement."

Craig Foster

CEO, HomeServe Labs
Programme: Market Driving Strategies
Nationality: British

Read Craig's story

Right for you

This programme suits senior professionals with a minimum of 5 years of experience, who seek to develop and implement innovative marketing strategies to propel their organisation and industry forward.

management experience

on average

industries

on average per cohort

Attendees include:

Product, portfolio and general managers.
Senior marketing practitioners.
CEOs and managing directors.
Sales and business development managers.
Pricing specialists.
Entrepreneurs and company leaders.

The data above display the top nationalities and top 10 industries of participants who responded to our survey during the last full academic year.

Industry of recent participants

Manufacturing 17.2 %
Telecommunication Services 17.2 %
Food/Beverages/Tobacco 13.8 %
Marketing/Sales/PR/Advertising 13.8 %
Finance – Central Banks/Ministries/Regulation/Public Finances 10.3 %
Healthcare 10.3 %
Leisure/Sports/Entertainment 6.9 %
Business Services 3.5 %
Consulting – IT 3.5 %
Consumer Services 3.5 %

The data above display the top nationalities and top 10 industries of participants who responded to our survey during the last full academic year.

Programme content

Do you lead markets, or follow them?

Enable your company to develop and maintain its edge in the complex reality of global, interconnected markets.

Lead breakthrough innovations. Identify your current commercial boundaries and how to overcome them.
Energise creativity in your business, foster ideas generation and discover new strategies that really make a difference.

Understand how to differentiate your products, services and brand to existing and new customers.
Successfully enter markets, leveraging internal and external resources, rolling out new products and pioneering new territories.

How do you deal with opportunity and challenge? Analyse real-life case studies written by Professor Rajesh Chandy and examine the mental boundaries that prevent you from spotting opportunity.
Create individual and group pitches that embody your new learnings and address your organisational challenges back at work.
Immerse yourself in an interactive experiential learning session outside the classroom.
Hear guest speakers share their experiences of working with groundbreaking new products and services across diverse sectors.

Experiment and make mistakes in a safe environment. Experience our innovation challenge and unleash your potential to add long-term value at work.
Explore theory and practice. World-class faculty apply their research and share decades of expertise consulting to international corporations.
Discover our connections to London’s leading organisations and gain insight into their evolution and success.
Collaborate with senior professionals, share personal experiences, debate the latest hot topics and build the confidence to work across cultures and markets.

What is the application process?

You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your submission is as comprehensive as possible.

What does the programme fee cover?

It covers all required study materials, programme activities and excursions, as well as refreshments and most meals.

Do I need to obtain a visa if I’m coming from overseas?

Please check directly with the relevant embassy in your home country to determine whether you need an entry visa for the country where the programme will be held.

Download full FAQs

London or Online

This programme can be delivered in-person at our London campus or online. The format options available to you are shown under the ‘location’ tab next to the dates at the top of this page.

London (in-person)

Experience our world-class Executive Education programmes at our central London campus.
Immerse yourself in experiential activities, collaborative group exercises and face-to-face networking opportunities with your peers, guest speakers and our world-class faculty.
For programme iterations running in-person and online simultaneously, you’ll experience a format that bridges the gap between on-campus and virtual learning, enabling you to collaborate with your fellow participants both in London and around the world.
Learn in the heart of London and access campus amenities.

Online

Bring the LBS experience to you with live virtual learning led by our world-class faculty.
Join a dynamic virtual classroom, where you’ll be immersed in experiential activities and collaborative group work with your peers, while learning from and interacting with our leading faculty and guest speakers.
For programmes running in-person and online simultaneously, you’ll experience a format that bridges the gap between on-campus and virtual learning, enabling you to collaborate with your fellow participants both in London and around the world.
After completion, online participants will have the chance to join us on campus for an exclusive day of networking with classmates and insightful sessions with LBS faculty.

To find out more contact our Programme Consultant.

Our faculty

Experts in the field

Access some of the world’s leading thinkers whose cutting-edge research in global business is grounded in real-world practicality.

David Arnold

Adjunct Professor of Marketing

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David Arnold

Adjunct Professor of Marketing

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Academic Focus

David’s research interests include marketing strategy, innovation and market evolution, brand management, and global customer management.

Experience

He consults to multinational companies on various aspects of international marketing. His publications have included The Mirage of Global Markets (2003), Can Selling be Globalized? (2001), Seven Rules of International Distribution (2000) and The Handbook of Brand Management (1992). David also holds adjunct faculty positions at two other business schools.

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;

Rajesh Chandy

Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Deloitte Institute for Innovation and Entrepreneurship; Professor of Marketing

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Rajesh Chandy

Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Deloitte Institute for Innovation and Entrepreneurship; Professor of Marketing

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Academic Focus

Rajesh’s areas of expertise include innovation, technology management, emerging markets and marketing strategy. His research and writings have received several awards, including the Journal of Marketing’s Harold Maynard Award for contributions to marketing theory and thought.

Experience

Rajesh has provided advisory services and executive education to a wide range of internationally-known companies, including: Toshiba, Vodafone, 3M, Philips, Microsoft, Nordea, Telenor and Wrigley.

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;

Richard Hytner

Adjunct Associate Professor of Marketing

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Richard Hytner

Adjunct Associate Professor of Marketing

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Academic Focus

Richard teaches on both the degree and executive education programmes and is also an executive fellow at London Business School.

Experience

Richard is Deputy Chairman of Saatchi & Saatchi Worldwide. He has 30 years’ experience working with a diverse range of brands including Unilever, Virgin, Nestlé, the British Army, Renault, Toyota, T Mobile and Diageo. Richard speaks to clients, conferences and business schools around the world on Lovemarks, creativity, leading strategic transformation, and corporate strategy. He also chairs Planting Promise, a sustainable educational enterprise in Sierra Leone, is a Trustee of the British Heart Foundation and Chairman of its £50 million Mending Broken Hearts appeal.

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;

John Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship

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John Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship

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Academic Focus

John’s numerous Best Teacher Awards reflect both his 20 years of executive experience in the retailing industry in America and his award-winning research focused on fast-growing entrepreneurial companies. John is the author of two best-selling books, <em>The New Business Road Test</em> and, with Randy Komisar, <em>Getting to Plan B</em>.

Experience

John has consulted with and taught executive education on five continents for organisations such as Novartis, the Young Presidents Organisation, Kenya Airways and the International Finance Corporation (IFC). Co-founder of several start-ups, his entrepreneurial work includes helping on the expansion of the retail chain Gap.

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;

Certificate in Management

This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.

Find out more

How to apply

Submit your application through our online application form.

Apply now

Not ready to apply yet? Reserve a place

When should I apply?

We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
When will I hear back from you?

We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Can I reserve a place?

Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.

Tel: +44 (0)20 7000 7302 Email: mds@london.edu
What are your language requirements?

The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
What if I have more questions?

If you have any more questions, please read our FAQs here.

Read our full terms and conditions

Fees

The fee for programmes starting in 2021 is £7,700.*

We offer a 25% discount for London Business School Alumni.

For more information on what the programme fee covers please speak to our Programme Consultant.

*Fees are subject to change.

Contact us

Whether you are an individual or an organisation/group looking for a programme get in touch and we can help find the best solution for you.

Carla Scopece
Programme Consultant

+44 (0)20 7000 7302

mds@london.edu

Market Driving Strategies

Programme impact

Create new market space for your business

Right for you

Who attends

Programme content

Do you lead markets, or follow them?

London or Online

London (in-person)

Online

Our faculty

Experts in the field

David Arnold

Rajesh Chandy

Richard Hytner

John Mullins

Certificate in Management

How to apply

Fees

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