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Explore creative and innovative ways to build new market opportunities, exploit changing technologies and take novel concepts to market.
Watch programme video
Adapt to shifting market realities. Ignite your innovation culture to drive business in this volatile environment of globalisation, trade and fast-moving technologies.
You gain a high-value marketing strategist who can:
"My job now, is totally different. I love the autonomy and the excitement."
Craig Foster
CEO, HomeServe Labs
Programme: Market Driving Strategies
Nationality: British
management experience
on average
industries
on average per cohort
Attendees include:
Industry of recent participants
Enable your company to develop and maintain its edge in the complex reality of global, interconnected markets.
You can apply to the programme of your choice online. Acceptance is not automatic and your application will be reviewed by our team of Programme Consultants to ensure the best fit between applicants and programmes. Spaces on our programmes can fill up quickly so we encourage you to apply early and ensure your submission is as comprehensive as possible.
It covers all required study materials, programme activities and excursions, as well as refreshments and most meals.
Please check directly with the relevant embassy in your home country to determine whether you need an entry visa for the country where the programme will be held.
This programme can be delivered in-person at our London campus or online depending on the programme date. The format options available to you are shown under the ‘location’ tab next to the dates at the top of this page.
To find out more contact our Programme Consultant.
Adjunct Professor of Marketing
Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Deloitte Institute for Innovation and Entrepreneurship; Professor of Marketing
Adjunct Associate Professor of Marketing
Associate Professor of Management Practice in Marketing and Entrepreneurship
This programme can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
Submit your application through our online application form.
Not ready to apply yet? Reserve a place
We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 15 to 30 minutes to complete.
We’ll acknowledge receipt of your application by email within 48 hours, if it’s received during normal working hours (Mon-Fri – 09:00-18:00 GMT). We will review and respond to your application within two working days. We do this in order of receipt and acceptance is not automatic.
Yes. We can hold a provisional place for you for up to two weeks, but be aware that completed applications take priority and programmes often fill up several months in advance. You can reserve a place online, by phone or by email.
Tel: +44 (0)20 7000 7302 Email: mds@london.edu
The programme is taught in English, so a good working knowledge of the language is essential. If English is not your first language, we may ask you for evidence of your proficiency.
If you have any more questions, please read our FAQs here.
Read our full terms and conditions
The fee for programmes starting in 2021 is £7,700.*
We offer a 25% discount for London Business School Alumni.
For more information on what the programme fee covers please speak to our Programme Consultant.
*Fees are subject to change.
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