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Benefits and impact

Strengthen your brand positioning to drive long term business growth.

Adapt to any marketing challenges the industry throws at you, using a unique framework and new perspectives on building and managing brands. 

Benefits to you

  • Obtain practical insights from world-class industry leaders as they share how they have built a global customer base. Access the latest behavioural research relevant to branding and invaluable real-life experiences.
  • Gain a deeper understanding of how your brand can drive long-term customer value and learn the tools and techniques to craft a powerful brand. 
  • Develop a market-sense for using customer insights, and driving product design, communications and strategic and operational planning.
  • Overcome, and adapt to, constant market pressures armed with the latest theory.
  • You have time away from everyday business to get to the crux of the matter – building and managing your brand to drive profits and growth. 

Benefits to your organisation 

Your organisation gains an executive who can: 

  • develop a thorough understanding of how you can leverage a strong brand promise and drive growth for your organisation
  • share the tools and techniques for acquiring customer and managerial insights, creating consistent brand strategies, and delivering long-term value
  • improve brand positioning and embed your brand promise in the organisations culture, and drive growth by leveraging your company’s brand strategy even further.

Key details

Duration: 5 days
Next start: 16 Nov 2015
Fees: £6,700
Location: London

Programme start dates:

  • 16 Nov 2015*
  • 11 Apr 2016*
  • 14 Nov 2016*

*Fees subject to annual review

Contact us

Contact Michele Jesse, Programme Associate.


Tel: +44 (0)20 7000 7053

Email us