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Market Driving Strategies

Use creativity and innovation to cultivate a groundbreaking business strategy. Embed original thinking in your organisation, break new ground in your existing market and move into new ones.

On this programme you acquire the skills to take novel concepts to market and identify new business opportunities to increase your market share, diversify into new sectors and transform your industry.

Practise these skills in an environment that encourages experimentation, tolerates mistakes and gives you inspiration and the space to grow. You gain the ability to see opportunities others miss and think more broadly about how to capitalise on them.

Return to your organisation ready to unlock creativity, rethink your strategic approach, and create the products, services, processes and business models that bring long-term value.

Why choose this programme?

  • Our world-class faculty are influential, widely published academics and consultants to multinational companies. They share with you their cutting-edge research and experience.
  • Gain valuable insights and fresh perspectives from peers and professionals drawn from a range of global industries. Share techniques, working methods and skills across national borders.
  • Based in the heart of London, you benefit from visits to global brands to gain new insight to their evolution and success.

Key details

  • Duration: 5 days
  • Location: London
  • Programme start dates:

    • 07-11 Nov 2016
    • 08-12 2017*
    • 06-10 Nov 2017*

    *Fees subject to annual review


Gaining Brand Traction webinar

Professor Nader Tavassoli looks at how gaining traction is about bridging this design-delivery gap by embedding the brand into daily employee behaviours.

Download the webinar

Contact us

Contact Corina Vigil, Programme Associate.


Tel: +44 (0)20 7000 7362

Email us