Having clear goals and objectives in a defined career plan can be your map to success.
Exploring your options starts with career planning to develop your career objectives before commencing your job search. In any situation, if you don't know what you are looking for, it is hard to find it and difficult for others to help you.
Having a clear career objective before you start your search will benefit you in the following ways:
In defining your career objective, use the fundamental marketing principles that effective organisations use to sell their products and services:
The use of a scattergun approach in the job market is likely to be ineffective. It fails to be focused, clear and likely to produce the results you want. Scattering CVs across the market, applying for every job you find advertised, and unfocused, unplanned networking will probably waste much energy with little valuable result. Clear objectives, a tight job search strategy and a systematic plan will ensure your job search is confident, conscious, articulate, focused and credible and makes it obvious that you are worth investing in.
Also, think about the objectives for your next role in the context of longer-term career goals:
Knowing yourself means you need to undertake self-assessment. Read more about it on the Self-assessment page.
Following the self-assessment process, go out and explore the market. Many people know very little about the opportunities outside their own industry or functional area. If you are interested in changing role or sector, find out where new opportunities are being created, where the market is growing, and where you may find opportunities that match your competencies.
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