After a campaign of radio adverts, some 900 people show interest in the 30 places available on the School’s new Firmstart programme for entrepreneurs who have already started trading. Successful applicants include an aerial surveyor using remote controlled aeroplanes and a law student branching out with a specialist handmade cheese shop. Funded by the UK government’s Manpower Services Commission, the course gives part-time training over 40 weeks.
When John Rose takes over as CEO of the troubled Rolls Royce its market share is below 10 per cent. London Business School designs an innovative management education programme that is credited with helping the company’s regeneration towards its 50 per cent market share today.
Link to Impact story 1996 The Rolls Royce of Turnarounds
The Financial Times’ Executive Education Survey ranks the School as Europe’s top provider of open enrolment programmes. BusinessWeek places the School’s executive education programme seventh in the world. The School now has some 170 executive education courses and more than 5,000 participants a year.