The modern economy is centered around information. Managers need to organize communication within teams and assess their performances. Digital businesses can collect precise information about consumers' taste and use it to target promotions. Firms sometimes rely on influencers to market their products. Platforms collect information about different sides of the market, which is then elaborated in complex algorithms to create high quality matches. E-commerce platforms, like Amazon or eBay, need effective review systems to create trust amongst their users.
Building on Microeconomics for Managers, this course studies what information is and how information affects the modern economy.
