Marketing
Managing Brands As Strategic Assets
Professor Nader Tavasolli discusses the Managing Brand as Strategic Assets programme
Today's opportunity: embedded marketing
Nader Tavassoli, professor of Marketing, explains why marketing is not just about advertising, it's about people
Growing your Business
John Mullins on how to grow your business, manage cash and individuals, and cope with the challenges of rapid growth
Pricing for Profit
Marco Bertini explains how to realise and unlock the true potential of pricing and manage price in a competitive environment by integrating pricing strategy across the marketing process
Brand polarisation
"Suggests that marketers should actively manage those people who love their brand, but also actively manage those people that don't."
Nirmalya Kumar - CNN advert
Nirmalya Kumar, Professor of Marketing, discusses how company success is dependent on differentiating solutions
Nader Tavassoli - CNN advert
Nader Tavassoli, Professor of Marketing, outlines how people, not advertising, deliver the brand
Marketing and neuroscience
Tim Ambler discusses the benefits and pitfalls for marketers of using neuroscience research to understand how the mind works and how companies can take advantage of it
Developing a successful pricing strategy
Marco Bertini, Assistant Professor of Marketing, talks about developing a successful pricing strategy
Innovation and corporate culture
Professor Rajesh Chandy explains why corporate culture is the key to innovation
Entrepreneurship in an economic downturn
John Mullins, Associate Professor of Management Practice in Entrepreneurship, discusses the impact the credit crunch will have on entrepreneurs, and gives the truth behind some myths about investors.
India's new global strength
Nirmalya Kumar, Professor of Marketing, discusses his new book 'India's Global Powerhouses', on the globalisation of Indian firms
Entrepreneurship and the Executive MBA
John Mullins, Associate Professor of Management Practice in Entrepreneurship, talks about the exciting learning environment on the Executive MBA
Remaining innovative through good and bad times
Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship discusses why managers need to focus on the future in order to help an organisation remain innovative through difficult and prosperous times
Can innovation be incentivized?
Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship; discusses whether innovation should be incentivized and explains why asymmetric incentives (rewards for success) need to be higher than penalties for failures
Recession as a marketing opportunity
According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice
Emerging markets and the upturn
Emerging markets can represent tremendous opportunities for firms to emerge from the downturn. Rajesh Chandy, Professor of Marketing and Entrepreneurship talks about how some of the most remarkable innovations are happening in emerging markets
Getting marketing onto the boardroom table
In a new podcast Tim Ambler considers the importance of boards discussing marketing before all else, and suggests that marketing shouldn't always be the first cut made in a recession
Launching a new venture
What strategies can entrepreneurs adopt to help them weather the current economic storm? John Mullins, Associate Professor of Management Practice, has researched entrepreneurial ventures and offers some valuable insights
Competing with low cost rivals
Nirmalya Kumar, Professor of Marketing, explains how traditional retailers can compete with low cost rivals during an economic downturn
How do you make your marketing budget work harder?
Daniel Goldstein, Assistant Professor of Marketing at London Business School gives insights on how businesses can make the most of their marketing budget
How does consumer behaviour differ in a downturn?
Daniel Goldstein, Assistant Professor of Marketing at London Business School looks at how consumers behave during a downturn
Simple rules for complex times
During a recession many companies scale back their marketing, so those who don't are at a distinct advantage. This is because the amount that they spend will be carried further, says Dan Goldstein, Assistant Professor of Marketing
Indian power
Nirmalya Kumar, Professor of Marketing, shares the essence of what he learned from 10 trips to India to interview more than 30 CEOs and top executives who are unleashing the new global power of Indian firms
Marketing success in a downturn
Patrick Barwise, Emeritus Professor of Management and Marketing, explains how the right marketing strategy can turn the downturn into an opportunity
Research round-up: Highlights from London Business School
As the financial and economic agenda moves from crisis to recovery, four of our faculty members (Nader Tavassoli, Kamalini Ramdas, Richard Portes and Michael Jacobides) offer their insights on what lies ahead for 2011
Private label share in a downturn
Nirmalya Kumar, Professor of Marketing, draws on his research to examine what happens to private label shares during recessions and how market share can be defended in challenging times
Customer Focused Marketing: The Key to Unlocking Profits
This marketing programme aims to help executives from across the business acquire a strategic understanding of key marketing tools and concepts that deliver value to both the customer and the bottom line.
Market Driving Strategies
Listening to your customers is important, but this marketing programme explains how you can also educate them to understand the leap in benefits you are offering: driving the market forward rather than letting it drive you.
Brand polarisation
"Suggests that marketers should actively manage those people who love their brand, but also actively manage those people that don't."
Impacting Marketing
At the heart of the London Business School brand is our world-class faculty. Our ambitious academics work at the forefront of global business research, spreading our intellectual capital and teaching around the world.
The customer is king
Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.
Marketing and human instincts
Daniel Goldstein, Assistant Professor of Marketing, talks about how the simple rules underlying human decision making can have a huge impact on consumer behaviour.
Change your quality of thinking
Srikumar Rao, Adjunct Professor of Marketing, talks about his unique Creative and Personal Mastery course and the overwhelming response he's had
Building brands from the inside out
Nader Tavassoli, Professor of Marketing, talks about building a brand internally.
Why is marketing so important
Marco Bertini, Assistant Professor of Marketing, talks about Marketing and how the principle of 'knowing your customer' applies to all professions.
Marketing fundamentals
Marco Bertini, Assistant Professor of Marketing, talks about the essentials of marketing
Brand polarisation
"Suggests that marketers should actively manage those people who love their brand, but also actively manage those people that don't."
John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, discusses the EMBA class environment
John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, discusses the EMBA class environment
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