Aditya Birla India Centre
India's new global strength
Nirmalya Kumar, Professor of Marketing, discusses his new book 'India's Global Powerhouses', on the globalisation of Indian firms
Competing with low cost rivals
Nirmalya Kumar, Professor of Marketing, explains how traditional retailers can compete with low cost rivals during an economic downturn
Why coordination, not standardisation, is the key to successful offshoring
Phanish Puranam, Associate Professor of Strategic and International Management, explains that what really matters in the success of offshoring is coordination and links to onshore processes
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